ANALYSIS ON THE EFFECTIVENESS OF ONLINE MARKETING ON
CHOOSING HIGHER EDUCATION (UNIVERSITY) BY HIGH SCHOOL
STUDENTS IN BALI

Dadang Hermawan
Page No. 1-9

The analysis on the effectiveness of online marketing for High School/Vocational High School
(SMU/SMK) students in Bali in choosing the University through this research, it is aimed to give the
ideas on how far the High School students in Bali using online media (internet). That is become the
way to get information about university or higher education as their consideration in choosing the
right university that they want. The special target of this study is, the information and
recommendation on the marketing strategy optimization through online marketing also as journal
that will be publish in international scale that can be used as the scientific references. This research
is designed as descriptive research with quantitative approach and using survey method as the data
collection tool, the variables of this study are students profiles, and information media. The area of
the survey as sample is on the High School and Vocational High School in Bali areas during
August-October 2016. The data then analyzed using descriptive analysis for measuring the level of
the effectiveness on online marketing for Bali High School students to find the information about
higher education/university. Result from analysis about the effectiveness of online marketing can
give conclussion that the most information source that used by the High School/Vocational High
School students in Bali on choosing the university is by browsing in the internet, so it can be say
that the effectiveness of online marketing of university in Bali is the most relevant strategy to be
developed.
Keywords : Online marketing, Internet, Choosing the University